SEO Tutorial
SEO Tutorial - Introduction
SEO means Search Engine Optimization. We are optimizing our content, documents, and files that contain information so that search engines can understand what our content is about and what it relates to. The more search engines understand your content information, the better it can rank in search engine results and showcase it to users in a contextual manner.
Things we do in the optimization process
- following Search Engine Guidelines
- Evaluate Content.
- Adding Meaningful Information to Content.
- Citing with other information.
Following search engine guidelines
There are various types of search engines on the internet. Each search engine has rules and regulations, on how it shows results on it.
For example: some search engines only show research content, and some show images only. Sometimes search engines also have to use geo-location while showcasing results as per local government guidelines.
Evaluate Content
Search Engine scans the content and evaluates it. Once the user searches using keywords, the search engine showcases relevant information to the user keywords.
Adding Meaningful information to the content
more than what is inside the content, search engines look for metadata to categorize data faster. So while optimizing for SEO, we also focus on metadata.
Citing the Information
search engines connect dots in the universe of the internet, which means they link digital information to each other, and we can make their jobs easier by using hyperlinks between information.